Microsite for the Chevrolet Cobalt SS Supercharged.
Chevrolet Cobalt SS MicrositeGM Canada microsite for the Cobalt SS Supercharged.
In an attempt to cater to the more mod friendly street community GM Canada geared the microsite for their Cobalt SS Supercharged around the street racing culture. The dark city scene with the cars popping off the backdrop. A music player and design styling that fit with the look and feel with the segment. Content and partnerships with clubs and nightlife rounded out the mix. The Cobalt SS Supercharged microsite was a little place where GM could look like it fit in online.
Art Direction : Drew Matthews
Flash Development : Jeff Vermeersch
Client : GM Canada
Agency : Maclaren Mccann MRM
