Project Details
Website: http://www.dapsmagic.com
Tools: Figma, After Effects, Lottie
Date: 2022
Project Info
As the saying goes friends don’t let friends have bad design. With this in mind, I created an unsolicited proposal for a brand update to my friends' Disney-related blogging website.
This was something I had hinted at months before I finally had it sitting in my mind long enough to get something out. Sometimes, these things just take time.
The Proposal
I wanted to timebox this exercise. Over the course of a night, I put together a keynote deck of my ideas. Complete with almost final logos, color suggestions, website and social executions, and simple merch.
This deck evolved as the project picked up some momentum based on the excitement generated from the initial proposal. Some changes were made, and a suite of logos was delivered for an initial rollout.
Following the new brand rollout, I’ve continued to put out piecemeal updates to assets. Video bumpers Seasonal logo variants. Specific colorways for clothing.