Cadbury Canada wanted to thank their Caramilk Facebook fans by giving them the chance to get a free full sized sample of a brand new product before it hit shelves. The secrets machine was then built and used to get people their samples. A fun animation showing the story of the product. Caramilk bars entering the machine and little Caramilk Secrets being spit out. We successfully gave out all 5000 samples in under 3 hours. The machine obviously overworked was repaired and brought back online at random times. Fans on Facebook were given short notice when a new batch of samples were being made by the machine.
Associate Creative Director : me - Drew Matthews
Art Director : Rachel Ma
Client : Caramilk Canada
Agency : RocketXL
